Introduction
When we think of the color black, many of us associate it with darkness, fear, and the unknown. And when it comes to Vertigo Black, these feelings are heightened even more. Vertigo Black is a digital marketing agency that specializes in creating content for the horror and paranormal industries. In this article, we will explore the world of Vertigo Black, and take a journey into the dark side of marketing.
The Origins of Vertigo Black
Vertigo Black was founded in 2016 by Matthew Pohlson and Zeke Pinheiro, two marketing professionals who shared a passion for horror and the supernatural. Their goal was to create a unique digital marketing agency that would cater specifically to the needs of the horror and paranormal industries. They wanted to help horror and paranormal businesses stand out from the crowd and connect with their audiences on a deeper level.
The Vertigo Black Approach to Marketing
Vertigo Black’s approach to marketing is all about storytelling. They believe that the key to connecting with audiences is through powerful and engaging storytelling. They use their expertise in digital marketing and their love of horror and the paranormal to craft compelling stories that capture the imagination of their target audience.
Storytelling through Video:
Vertigo Black puts a particular emphasis on video marketing. They believe that videos are an excellent way to tell a story and create an emotional connection with the audience. They use their knowledge of horror and the paranormal to create videos that are both engaging and memorable. They also employ cutting-edge technology, such as 360-degree video and virtual reality, to create immersive experiences that transport the audience to another world.
Storytelling through Social Media:
Vertigo Black also recognizes the importance of social media in modern marketing. They use social media platforms like Facebook and Twitter to engage with their audience and build a community around their brand. They use creative and spooky imagery to capture the attention of their target audience, and they encourage interaction with their followers through quizzes, polls, and other interactive content.
Working with Horror and Paranormal Businesses
Vertigo Black works exclusively with businesses in the horror and paranormal industries. They understand the unique challenges that these businesses face, and they use their expertise to help these businesses overcome these obstacles. They help businesses build their brand, create content, and connect with their target audience.
The Challenges of Marketing in the Horror and Paranormal Industries:
One of the biggest challenges of marketing in the horror and paranormal industries is standing out from the crowd. These industries are crowded, and it can be challenging to get noticed. Vertigo Black helps businesses stand out by creating unique and engaging content that captures the attention of their target audience.
Another challenge of marketing in these industries is catering to a niche audience. Horror and paranormal fans can be very particular about the content they consume, and it’s essential to create content that resonates with this audience. Vertigo Black understands this and uses their love of horror and the paranormal to craft content that speaks directly to these fans.